Creative Ways to Incorporate A Podcast Into Your Business
Podcasts are a great way to boost your business reputation and create entertainment and social media buzz around your brand and your expertise.
Podcasts are a great way to boost your business reputation and create entertainment and social media buzz around your brand and your expertise.
Podcasts are a great way to boost your business reputation and create entertainment and social media buzz around your brand and your expertise. Let’s talk about some creative ways to incorporate a podcast into your business offerings.
For more on why your business needs a podcast, check out our previous blog article.
Use Your Podcast to Position Yourself as an Expert
Podcasts are long-form entertainment that many people use for growth, education, personal enjoyment, and so much more. Creating podcast content using your business and industry insights is a perfect way to show your listeners that you are serious about and dedicated to the work you do.
And the more podcast content you create in an effort to educate your target audience, the more those people trust your brand and your voice. It’s a great way to position yourself as an expert in your field, whether you are an attorney, entrepreneur, entertainer, or something in between.
Keep Your Audience Informed
Podcasts and social media can be powerful tools when used together. Have you ever shared business insights on social media, only for your audience to ask questions about those already publicly available insights? Social media is a powerful tool, but each post has an extremely short shelf life.
Here are some of the numbers:
- 350 million photos and 500 million stories are posted per day on Facebook
- Twitter sees about 500 million posts published per day
- There are 2 million new LinkedIn posts daily
When you look at those numbers, it’s hard to tell what impact you’ll have with each post. Sure, social media experts can help you optimize your publishing times, content, and more. But these platforms are not where you want to share insights that you hope your target audience refers back to often.
A podcast is entertaining and engaging in the same way Facebook or Twitter is. But your podcast doesn’t have to come out today for your target audience to want to listen to it. Millions of podcast listeners hear about a new podcast they want to try, and they don’t usually start at the most recent episode. They start at the first episode, whether the podcast was started in 2021 or 2009.
When you create podcast content that not only speaks to your expertise but also shares information about industry news and changes, the inherent value of your business increases. Someone who may not be shopping for your specific product or service right now can still find your podcasts helpful. And the longer they are invested in your podcast content, the higher your chances that you can convert them into customers.
Podcasts Can Be Networking Tools and Lead Generators
The podcast industry is growing rapidly And some of the top podcasts are done as interviews. This creates a unique opportunity for you to partner with other professionals, entertainers, entrepreneurs, and more.
By inviting other experts onto your podcast, you lend credibility to your own business’s insights and practices. And often, that person will invite you on their podcast in return, creating networking and lead generation opportunities.
Want to Create a Podcast? We’re Here to Help
The HarlemAmerica Digital Network was created with the goal of amplifying professional Black voices who are looking to gain fame, fortune, and followers. Many people don’t start a podcast are because they believe it will be too expensive or they don’t feel they have the expertise to create, edit, and produce a podcast themselves.
That’s why HarlemAmerica is here. We want to host your podcast on our digital network and provide you with a podcast production team. That way, you can get started on creating new growth opportunities for the business you’ve worked so hard to build.
Check out our website to learn more about our small business membership packages.