In the 2019 Nielsen Scarborough Podcast Listener Buying Power Survey, researchers found that 26% of podcast listeners polled were interested in health-related podcasts. The wellness industry – which now encompasses everything from diet, exercise, and physical health to mental health, spiritual wellness, and more. Here are some things to consider if you want to start a health and wellness podcast.

What’s Your Podcast’s Format?

While you may only be in the brainstorming stages of your podcast creation but deciding the format of your podcast is often one of the hardest (and most helpful) things to do.

One way to start narrowing down what format you want your podcast to take is to find some similar shows or business competitors and see what they’re doing. Does their interview podcast get a lot of buzz because they invite top-tier guests to speak on popular or trending health and wellness topics? Or do you find that your peers have more audience engagement when they share their insights in more of a story or monologue format?

If you’re not sure where to start with deciding on your podcast format, HarlemAmerica Digital Network’s production team can help!

Do You Have Records of Your Influence as a Health or Wellness Expert?

One thing that is more important to start a health and wellness podcast success when compared to other podcast genres is the need for great credentials and lots of proof. If you are a news podcast or a historical facts podcast, you don’t necessarily have to prove that you have an education or professional background in the things you are featuring. Some good research and a unique perspective on the topic is enough for your audience to want to engage with your content.

With a health and wellness podcast, you have to prove you are an expert. Your years of education, training, and even medical practice credentials are important for your audience to buy into your content as safe and helpful advice.

Thankfully, your credentials can be listed in your bio, especially if you are licensed in any medical practice type (M.D. or R.N. for example) or other industry that falls under health and wellness, including spa treatments, massage therapy, occupational therapy, chiropractic, sports medicine, etc.

And once you’ve established yourself as an expert, you’ll need to think about what sharing your success looks like. For example, no one goes to a plastic surgeon without some kind of proof that you’re a good one: before and after photos, client testimonials, industry awards or recognition, the list is endless. And since your audience is coming to you with a set problem or curiosity – how to lose weight, get pregnant, gain muscle, sleep better, communicate their mental health needs to their partner, how to recognize warning signs of disease – they’ll also want some evidence that your advice is helpful.

This can be done in many ways. You can discuss your strategies with other professionals in your field on your podcast, you can invite or share client stories, or even feature where you get your information from by recommending books, videos, or other forms of media that help inform your expertise.

What Platform or Network Are You Hosting Your Podcast On?

The global wellness industry is worth more than $1.5 trillion right now, and that number is expected to grow by five to ten percent annually. Are you a health or wellness professional looking for help starting your own podcast or TV show?

The HarlemAmerica Digital Network is tailored to provide your business with a production team for your podcast or online TV show, so you can skip the trial-and-error period and dive straight into creating top-tier content for your business.

Check out our website to learn more about our small business membership packages.