The Truth: Every Black Business Owner Can Host a Produced Podcast

by A Collier
produced podcast

The Truth: Every Black Business Owner Can Host a Produced Podcast

HarlemAmerica Digital Network wants to use our team of experts to help you produce a podcast that grows your business in ways you’d never expect. Let’s talk about it.

produced podcast

HarlemAmerica Digital Network wants to use our team of experts to help you produce a podcast that grows your business in ways you’d never expect. Let’s talk about it.

Are you a Black business owner? Are you looking for ways to:

  • host a produced podcast
  • build a loyal audience
  • talk about your business, serve customer needs
  • grow your email list
  • and elevate your company from a struggling business to a thriving venture?

HarlemAmerica Digital Network is looking for professionals like you. We want to use our team of experts to help you produce a podcast that grows your business in ways you’d never expect. Let’s talk about it.

Host a Produced Podcast

Not all podcasts are created equal. Anyone can buy a microphone on Amazon, hook up their computer, download some audio recording software and “make” a podcast. But in the same way that you likely don’t use note cards and a pencil to create your business cards, there’s something to be said for partnering with professionals to create a polished, finalized business asset.

You trust professionals to make your company uniforms and other printed marketing material. Maybe you hire someone to design the look and functionality of your website – you are partnering with other niche professionals all the time to enhance your brand.

And hosting a produced podcast does the same thing. If you are a Black business owner, you have a whole empire to run, you can’t stop all your progress to learn a new communication medium complete with web hosting, audio editing, and so much more.

That’s why HarlemAmerica Digital Network exists – to give you more than just a digital space to upload your podcast. Hosting a produced podcast means you have industry experts to lean on while you create another powerful brand asset.

Build a Loyal Audience

Podcasts are what’s hot – in 2021, the record for hours spent listening to podcasts (12 billion) was broken. Last year, people spent 15 billion (yes, BILLION) hours listening to podcasts. That works out to each podcast listener tuning in for 6 hours and 37 minutes per week.

Wouldn’t you love to have hundreds, thousands, or millions of people listening to what you have to say every week? That kind of brand loyalty is what every small business owner dreams of.

You know how important social media is for a brand. But in 2019, 59% more time was spent listening to podcasts than scrolling through social media. That’s a lot of willingness to hear brand messages and insights.

And many of these listeners are more likely to purchase products and services from brands that are advertised on their favorite podcasts. Hosting a produced podcast is a great way to stay at the forefront of your consumers’ minds.

Reach Your Target Audience

The variety in podcast topics is unlimited. You can talk about anything:

  • tell fictional stories
  • talk about your journey as an entrepreneur
  • share the mic with influential people in your industry
  • offer advice or solutions to people who have specific questions or needs related to your business

The possibilities are endless. And as you create connections through your podcast, you will find that the audiences of the professionals and visionaries that you invite to your show will more than likely become invested followers of your business, too.

Black entrepreneurs are an innovative group, and it’s time we use that creative ambition to build each other up and make more success for ourselves.

Speak About What You Care About

Are you a New York DJ who has enjoyed interviewing celebrities for decades and you still love doing it? Start a podcast.

Are you a “rise and grind” entrepreneur who has seen success, failure, and everything in between and you want to impart some of your hard-earned wisdom to others? Start a podcast.

Do you hope to use your passion for art, culture, fashion, music, and more to inspire and encourage young people to pursue their dreams? Start a podcast.

Do you feel like none of the above describes you and your business, but you’ve got a lot of things you’d like to share? You know what you have to do – that’s right, start a podcast.

Your perspective is unique – no one else has walked in your shoes or faced the struggles you’ve faced. Whether you want to inspire, educate, or empower your audience, you can do it all at HarlemAmerica Digital Network.

The power of a produced podcast is that not only do you get to amplify your own voice and brand, you also get to offer your audience a top-tier body of online content they can go back to and enjoy again and again. They may even tell their friends about it.

Let Us Produce a Podcast that Elevates Your Black-Owned Business

Many people don’t start a podcast because they believe it will be too expensive or they don’t feel they have the expertise to create, edit, and produce a podcast themselves.

That’s why HarlemAmerica was created. We want to help you produce a professional podcast on our digital network by providing you with a podcast production team.

Check out our website to learn more about our small business membership packages.

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