The Truth: Every Black Law Firm Can Host a Produced Podcast

by A Collier
legal podcast

The Truth: Every Black Law Firm Can Host a Produced Podcast

We’ve already talked about how easy and beneficial it is for Black business owners to host a produced podcast with HarlemAmerica. Here are some of the biggest benefits of hosting a legal podcast.

legal podcast

We’ve already talked about how easy and beneficial it is for Black business owners to host a produced podcast with HarlemAmerica. Here are some of the biggest benefits of hosting a legal podcast.

We’ve already talked about how easy and beneficial it is for Black business owners to host a produced podcast with HarlemAmerica. But sometimes it’s hard to see how a podcast will benefit your specific business or industry. We wanted to talk today about hosting a podcast for your law firm.

Here are some of the biggest benefits of hosting a legal podcast.

Access Any Audience

Not all podcasts are created with the intent to entertain. Sure, we love a good true crime, news, or pop culture podcast just as much as you do. But now, many businesses are using podcasts to educate and even orient their audiences in a way that helps their brand.

And one of the biggest benefits of hosting a podcast comes from the access you have to your audience. And that audience can be potential clients, other attorneys, or other groups of individuals that operate in or around your profession.

It’s important to define what kind of podcast you want to host, but before you do that, you should decide who you want to tune in and listen to your podcast. You can even tailor your podcast for internal uses – you can create educational podcast content for your own staff, partners, and other associates.

Help Your Audience Stay in the Loop

Legal podcasts can also be a great news source. Whether you are recording for an internal or external audience, you can also use your podcast to discuss the legal ramifications of recently passed legislation, court cases that change how you approach certain cases, and so much more.

Today, people turn to social media and other video and audio content to learn about the latest news and laws. Why not weigh in on the topic yourself?

This can create real-time interest in your brand while also giving you a platform to share your expertise on trending topics. It creates a legitimate resource for everyone – from people who are just curious about how a new law works to those who need to be educated on how they are affected by new legislation and precedence.

Spotlight Your Brand Pillars and Differentiators

Hosting a podcast as a Black law firm can also give you a chance to create some dynamic PR content. Podcasts are a long-form consumption medium – people most enjoy podcasts that are 20-45 minutes in episode length.

No one wants to listen to a 45-minute commercial about how your law firm is better than others, but people will listen to stories and conversations about your firm and the people who run it.

Podcasts are a great place for you to spotlight your lawyers, their toughest cases, what their focus areas are, and so much more. It can help humanize your partners and create a connection with potential clients before you ever talk to them.   

The legal system is something that confuses and intrigues us all – and having the unique perspective of running a Black-owned law firm only helps your podcast stand out among the rest.

This Is a New Market

Legal podcasts take up a specific niche in the greater podcast landscape. And that means good things for your law firm.

The law podcast genre isn’t one that’s considered oversaturated – yet. There is still a lot of room for growth in this area, and that means you can position yourself and your firm as one that is cutting-edge and “cool before its time.”

Audio content has recently become more searchable, and you can now listen to podcasts directly from your search results. There are entire social media accounts on Facebook, Twitter, and TikTok dedicated to analyzing the legal ramifications of everything from the Will Smith and Chris Rock Oscars incident to car accident liability and more.

Your legal podcast can go in any direction you choose – just remember that podcast best practice means you need to manage your audience’s expectations. This means you can’t switch back and forth between heavy, educational episodes and lighthearted, pop culture-focused analyses.

But the good news is you don’t have to limit yourself to only one podcast.

Find Your Angle

This brings us to our next point: find your angle. In today’s landscape of endless content creation, you have to find the perspective or lens that is unique to your podcast. You don’t want to reiterate things that other law podcasts are saying. In the same way that your firm and partners have specialized in their practice, use your podcast to follow those threads that closely connect with and demonstrate your law firm and its abilities.

Create Brand Recognition by Producing a Legal Podcast with HarlemAmerica

Podcasts are a great way for your Black law firm to increase your visibility and diversify your methods for reaching your target audience. Legal podcasts are great for introducing your law firm, partners, the cases you specialize in, and much more. Let the HarlemAmerica Digital Network help you create a high-value asset that not only shows off your brand and your expertise but also gives your potential clients hours of relevant and helpful content that shows them who you are and what you stand for.

Check out our website to learn more about our small business membership packages.

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