Podcasts in Business: 5 Benefits

by A Collier
podcasts in business

Podcasts in Business: 5 Benefits

Let’s break down some of the benefits of podcasts in business.

podcasts in business

Let’s break down some of the benefits of podcasts in business.

You hear it often: “If you want your business to succeed, you MUST (insert new business fad or trending marketing tip here).” But how do you know when an idea is going to help grow your business? Let’s break down some of the benefits of podcasts in business.

Position Your Business as an Industry Authority

A podcast is an in-depth medium, people come for great stories and great insights, nothing less. In a media-rich world, having an enthusiastic and authoritative podcast in your industry is a great way to gain credibility and brand recognition.

Customers want more than great deals, they want great information and media, too. That’s why social media is such a powerful tool. Podcasts can be used the same way, to lend credibility to your brand and to show your audience you are an expert in your field.


Podcasts are a powerful tool that doesn’t have a ton of startup barriers. You just need a computer, a microphone, and some audio editing software. Because podcasts have very few visual elements, you can deliver your message or entertain your audiences without dealing with a ton of costs.

And it’s even easier to build your podcast when you do it with HarlemAmerica Digital Network, which is ready to help you with a team of highly professional producers, radio engineers, and tools and experience you won’t find anywhere else.

It’s On-Demand

Podcasts are radio for busy people. While you can often tune in to a podcast on a specific day or time, you can also listen to entire podcast seasons in a week, then drift away for months and come back without missing anything.

This is a huge benefit to podcasts in business.

Build Personal Connections

Whether it’s in person or through technology, talking with or to someone can create instant feelings of connection. Instead of reading the concise – and often weighted with ulterior motives – messaging from your brand or business, podcasts allow you to have conversations with people who aren’t right there with you at the same place and time. It gives your audience something to hold onto. They start to recognize your voice and your ideas. A voice can draw your audience in much better than a gorgeous written message or graphic design can.  

With decades of experience in the entertainment and radio industries, G. Keith Alexander and his Harlem America team are well-positioned to give you the insight and connections you need to gain fame, fortune, and followers.

Connections Build Conversions and Traffic

When people are investing in what you are saying, they change their habits and actions based on what you are talking about. Think about it – why is word-of-mouth marketing still so important when there are tons more ways to send a message to your prospective listeners?

Because people want those connections. Take a quick look around your house or apartment. How many things are there because someone else had something similar or talked about how amazing a product or service was? Podcast-driven connection building also boosts conversions and website or social media traffic. In a Fast Company survey, it was reported that 63% of people had bought something a podcast host promoted on their show. And I won’t lie, a podcast was the reason I bought into other podcasts, meal delivery services, MeUndies, and at least a handful of other products I otherwise never would’ve looked twice at.

HarlemAmerica strives to bring you the best tools and resources to set you up for success, including radio engineer, social media tools, opening and closing music, audio editing, and marketing tools.

HarlemAmerica Wants to Help You Produce Your Podcasts in Business

Creating a podcast is a lot of work, especially if you are doing it alone. You have your business to worry about – HarlemAmerica wants to produce and record your podcast with you as the driving force behind all big decisions.

Interested? Check out our website to learn more about our small business membership packages.

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